Released on: April 16, 2008, 2:49 pm

Press Release Author: Blane Perun

Industry: Internet & Online

Press Release Summary: Online diamond wholesaler Shenoa & Company is pulling out all
the stops in their pursuit to become one of the leaders in the online jewelry
industry.

Press Release Body: New York, NY / April 16, 2008 - Shenoa & Company is working
overtime to build relationships with vendors to provide the best jewelry to their
customers. Shenoa and Company has been passionate about providing their clients with
"100% Customer Satisfaction." Team Shenoa has spent the last year creating and
initiating the blue print for their success. As mentioned, we need to note the fact
that this is a cumulative effort. "We have always been proactive with our efforts to
build and allow our business to grow rapidly, while setting up internal procedures
and practices to handle this growth" quotes Scott Cowan, COO of Shenoa & Company.
One of the best practices that team Shenoa has used effectively is their ongoing
training of their sales staff. The team members of Shenoa and Company literally come
from all walks of life. Some of the sales team have come from a very diverse
background but are united by the practices, teachings and industry methodologies
they receive from their management team. By developing a learning and mentoring
environment for the sales team and coupling that with leading edge technology to
deliver an effortless, enjoyable experience to their customers.
The tech team at Shenoa & Company has been working overtime to handle all the back
office technologies that allows the website to run with industry leading uptime.
Think about it, have you ever encountered a situation when you are shopping for an
item and the speed of the site slows to a crawl and fails to load the picture of
that beautiful diamond engagement ring that you have been researching for your
future bride. Industry standards suggest that the load time should be instantaneous
so that the buyer does not abandon their shopping cart. "Shopping cart abandonment"
could be the scariest 3 words in any type of online business. One of the things
that people need to understand or at least in the case of Shenoa & Company is that
there is a team of technical experts that are literally on call to be able to
respond when the alarm or in this case the link, page or site is not functioning
correctly. I could ramble on about all the problems that can and do gone wrong in
the simplest of sites. A site like Shenoa Diamonds has so many moving parts that it
is imperative that you have a team with years of experience to cure whatever
challenge is presented before them.
Shenoa and Company is very familiar with the "mining process". The mining process
that has given them the most success, may not be just be the diamonds in their
inventory but the analysis and interpretation of the data that they collect from
their website and clients. "Strong analytics is the cornerstone to our success,"
exclaims Blane Perun, VP of Online Marketing. Shenoa and Company has forged a
powerful partnership with a group of vendors that are providing cutting technology
to allow their team to track, manage and interpret the metrics. It takes a very
skilled analyst to understand and quantify the data available.
About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing
online retailers of certified diamonds and jewelry. With photos, drop down menus
and special features, the Shenoa Web site makes it easy and affordable to shop for
jewelry.


Web Site: http://www.shenoadiamonds.com

Contact Details:
Contact: Blane Perun, Shenoa and Company
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: www.shenoadiamonds.com